Boulevard 88 is a HOTEL-RESIDENTIAL development situated on a freehold land of the former The Boulevard Hotel which is located along Orchard Boulevard road and Cuscaden Road.
The Boulevard Hotel at Cuscaden Road was initially known as the Cuscaden House Hotel before it was bought over by Hotel Malaysia Limited, a subsidiary of the Goodwood Group headed by prominent banker and hotelier Tan Sri Khoo Teck Puat (father of film director Eric Khoo), in 1973. The hotel was renamed Hotel Malaysia in 1975 following renovation works. In an attempt to upgrade its image, the hotel underwent another name change in 1983 to become the Boulevard Hotel Singapore. The property and the land it occupied were sold to the Hong Leong Group for $410 million in 1997. The hotel ceased operations in 2000 and was subsequently demolished to make way for Boulevard 88 condominium project.
Ian Schrager, together with Marriott and Granmil Holdings Pte. Ltd. (a joint venture by Hong Leong Holdings, CDL and Lea Investments) also announced the introduction of The Singapore EDITION, the first to the city. The 8-storey boutique hotel, with 190 rooms, will be located here. EDITION is the first true international luxury-lifestyle brand which combines the personal, intimate, individualized and unique hotel experience that Ian Schrager, the internationally recognized American visionary hotelier, is known for, with the reach, operational expertise and global scale of Marriott International. The property will mark the fifth city in the Asia Pacific market to welcome this one-of-a-kind brand of 5-star hotels.
Craig S. Smith, Asia Pacific President and Managing Director of Marriott International, said at today’s signing ceremony. “We are also glad to have the perfect partners for these two unique hotel projects and to expand two of our most prestigious and distinctive brands, JW Marriott and EDITION, to Singapore.”
About Granmil Holdings Pte. Ltd.
Granmil Holdings Pte. Ltd., a joint venture by Hong Leong Holdings, City Developments Limited and Lea Investments, is the developer of an upcoming mixed development on Orchard Boulevard and Cuscaden Road in Singapore’s renowned Orchard Road shopping belt. The mixed development comprises two 28-storey residential towers and an 8-storey hotel block (the Singapore EDITION) with 190 rooms.
Now open in New York, London, Miami and Istanbul, EDITION marks the next chapter in the luxury and lifestyle hotel story. This delicate balancing act encompasses, for the very first time, not only great design and true innovation, but also great personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings “all under one roof”. The authenticity and originality that Ian Schrager brings to this new brand coupled with the global reach of Marriott International results in a truly distinct product that sets itself apart from anything else currently in the marketplace.
Each hotel with its rare individuality, authenticity, originality and unique ethos reflects the best of the cultural and social milieu of its location and of the time. Although all of the hotels look completely different from each other, the brand’s unifying aesthetic is in its approach and attitude to the modern lifestyle rather than its appearance. EDITION is about an attitude and the way it makes you feel rather than the way it looks. Sophisticated public spaces, finishes, design and details serve the experience, not drive it.